Franchise Brands plc Annual Report and Accounts 2018 23 Financial Statements Strategic Report Governance Barking Mad's mission is to be the UK's most devoted and trusted dog care provider through our network of local communities. Professional, tailor-made service Established in 2000, Barking Mad is a local dog home-boarding service which gives customers complete peace of mind when they are away by delivering a professional, tailor-made service. Barking Mad’s franchisees market to individual customers and also recruit dog loving “host” families who look after the customers’ dogs in their own homes. This is described to customers as a “dog holiday”. The average sales of a Barking Mad franchisee are £50,000. Sources of revenue for Franchise Brands Each new franchisee pays an initial franchise fee to Barking Mad, currently £15,110. Franchisees pay a MSF of 10% each month based on the prior month’s sales. Trustpilot ranking 9.9/10 System sales £3.8m For more information visit BarkingMad.uk.com