34 Franchise Brands plc Annual Report and Accounts 2018 SENIOR MANAGEMENT Craig Henthorn Chris Hirst Tim Roberts Sales and Marketing Director, Metro Rod Craig has spent his career in commercial roles and has nearly 20 years franchising experience. He re-joined Metro Rod in 2018 having worked for the business under previous management. Most recently he was Managing Director of Expense Reduction Analysis’s European operations which had over 300 franchisees. Franchise Director, Metro Rod Chris joined Metro Rod in 2008 as Franchise Director, and has particular technical, operations, compliance and health and safety expertise. Prior to that he spent 21 years in the manufacturing sector in a number of production and purchasing management roles. His early career was spent in the Police force. IT Director, Metro Rod Tim has over 20 years IT and project management experience with a number of blue-chip companies in a wide range of business sectors. He joined the Group in 2017. Prior to joining Franchise Brands, Tim spent time at Domino’s Pizza where he helped manage the corporate systems. Mark Peters Ella Pugh Julian Mason Company Secretary Mark spent over 30 years in the legal profession, which included 17 years with Sherrards Solicitors LLP where he was Senior Partner. Mark has particular expertise in real estate, investment, business development and management and has performed Company secretarial duties for Franchise Brands since 2008. Head of Marketing, ChipsAway and Ovenclean Ella’s background is in consumer goods marketing, in particular product marketing and development. Ella joined Franchise Brands in 2016 and is responsible for ChipsAway and Ovenclean consumer marketing as well as franchise recruitment marketing. She is passionate about building brand awareness and delivering results- orientated multi-channel campaigns. Group HR Business Partner Julian joined Franchise Brands as Group HR Business Partner in 2017. He has over 20 years senior practitioner level strategic and operational HR experience. Julian has successfully managed large scale change projects within the NHS and has specialist knowledge of organisational development and culture change gained at The Guinness Partnership Ltd. Lee Dancy Andrew Mallows Robin Auld Managing Director, Barking Mad Lee is an experienced franchise professional with over 25 years of commercial experience, primarily in sales and marketing. In 2000, Lee founded Barking Mad and successfully franchised and grew the business over the next 16 years. She has continued in her role as Managing Director following the acquisition of Barking Mad by Franchise Brands in 2016. Group Commercial Director Andrew has spent his career in the consumer sector and has particular experience in franchising. Andrew joined Franchise Brands in 2016 and works as Commercial Director for all the Group’s brands. He was Finance Director of Domino’s Pizza during the period 2001 to 2004, before being appointed Business Development Director. Group Marketing Director Robin oversees consumer, trade and franchise recruitment marketing activity ensuring continual evolution of strategy and best practice in execution. He joined Franchise Brands in 2010 and has a successful track record of marketing success over 25 years. He is best known for his work at Domino’s Pizza as Sales & Marketing Director.