Just a few weeks into 2016 and following a very strong 2015, Franchise Brands is already setting new record recruitment numbers for both the ChipsAway and Ovenclean brands!
CEO, Tim Harris says, “January’s results were incredible and February is shaping up to be the same way. Once again the recruitment marketing campaign is being bolstered by some high profile activity. Ovenclean’s TV campaign, which launched in 2015, hit the screens again this week, running regularly throughout 2016, and this will be shortly followed the ChipsAway TV campaign to further accelerate franchisee enquiries.”
Building on this success, Franchise Brands is hard at work on the acquisition trail, speaking to a range of other franchise groups who could come under the Franchise Brands umbrella to benefit from its expertise helping accelerate profitable brand & franchisee growth.
This comes hot on the heels of a strong 2015 for Franchise Brands where the integrated marketing campaign implemented throughout the year helped achieve over £3m worth of opportunity for the Ovenclean network and a staggering £31m for ChipsAway.
“Our continued optimisation of the marketing campaign with both extensive TV coverage and also highly targeted investment into our online marketing means our visibility for both brands is rising incredibly fast at the moment, so much so that our team at Head Office is expanding to meet the demands of the rapidly growing networks.
Franchise Brands is well on target for this year’s rapid growth. We’re currently strengthening our networks with some very high quality franchisees seeking to join us and it’s definitely a case of onwards and upwards for 2016!”
