Barking Mad

Barking Mad is leading pet care franchise which was established in 2000 by Lee Dancy, Managing Director.

Barking Mad’s concept is that it provides peace of mind for dog owners while they are away by providing a professional, tailor made, and fully insured, dog sitting service which is an alternative to kennels.

Barking Mad’s national network of over 70 franchisees market to individual customers and then recruit carefully selected “host” families who look after customer’s dogs in their own houses when they are away. The stay with the host family is referred to as a “dog holiday”. Barking Mad’s philosophy is “happy dog, happy holiday, happy you”!


The company has an estimated 20,000 active customers who hold the company in very high regard according to reviews and rankings on Trustpilot where Barking Mad is 5-star rated, based on over 2,000 customer reviews.

The market for Barking Mad’s services is substantial. According to the Pet Food Manufacturers’ Association’s annual Pet Population Report 2016, 24% of UK households have a dog.

Barking Mad has been the recipient of multiple awards including bfa HSBC Franchisor of the Year 2013 (Franchise Support category) and bfa HSBC Franchisee of the Year, 2014. In October 2016, Barking Mad won the prestigious Amazon Micro Business of the Year Award 2016 which recognises successful fast growing businesses.

Barking Mad is a member of the Pet Services Association, a division of the Pet Industry Federation and is a full member of the British Franchise Association.

Further information about Barking Mad, including franchise opportunities, is available via their website: