Established in 2000, Barking Mad is a leading provider of dog home boarding services (dog holidays) and has over 70 franchisees nationwide. As well as marketing to dog owners, the franchisees recruit dog-loving host families who can take in and look after a dog when the owners are away from home. This is described to customers as a “dog holiday”. Customers enjoy peace of mind with a professional service which focuses on the individual needs of every dog.
Hosts range from people who are retired and have plenty of free time, to families who enjoy having a dog to stay during school holiday periods. The franchisee organises all aspects of this service, including matching the dogs to the appropriate hosts, collection and delivery of the dogs, and customer communications.
Following a rebrand in 2017, Barking Mad started advertising on TV for the first time on national ITV and Sky channels.
Franchisees undergo a comprehensive training programme at Barking Mad’s head office prior to launch. Post-launch, Barking Mad provide a regular programme of support and development for franchisees. An important element of the support is the customer contact centre that Barking Mad operates on behalf of all of its franchisees. The customer contact centre takes calls from customers and potential customers, explains the Barking Mad service, facilitates bookings and deals with general enquiries
Further information about Barking Mad, including franchise opportunities, is available via their website: https://www.barkingmad.uk.com/