Guiding Principles

We have five guiding principles that inform the way we work with each other, support our franchisees and serve our customers and communities in which we operate.

five guiding principles

  • We demand integrity: We are professional in everything we do and treat people with respect. Nothing is more important to us than acting with integrity at all times.
  • We empower our people: We empower our people and expect them to take ownership of a situation and to be accountable for their actions and the results they generate.
  • We are challenging of ourselves: We set high standards, are demanding of ourselves, are prepared to challenge the norm and have a relentless focus on continual improvement.
  • We are fair: We consider that fairness and transparency are essential to creating high trust working relationships with each other, and with our franchisees, partners, suppliers, and customers.
  • We work as a team: We place a huge amount of importance on teamwork between our colleagues and our franchisees in creating a dynamic business which delivers impressive results. We are inclusive, encourage ideas and innovation and welcome diversity.