Our Guiding Principles

We have five guiding principles that inform the way we work with each other, support our franchisees and serve our customers and communities in which we operate.

  • We demand integrity: We are professional in everything we do and treat people with respect.
  • We empower our people: We empower our people and expect them to take ownership of a situation and to be accountable for their actions and the results they generate.
  • We are challenging of ourselves: We set high standards, are demanding of ourselves, are prepared to challenge the norm and have a relentless focus on continual improvement.
  • We are fair: We consider that fairness and transparency are essential to creating high-trust working relationships with each other, and with our franchisees, partners, suppliers, and customers.
  • We work as a team: We place a huge amount of importance on teamwork between our colleagues and our franchisees to create a dynamic business. We are inclusive,  encourage ideas and innovation and welcome diversity.